Original illustration & redesigned book cover by Kamalini Govender.
Whew. So after four months of extensive copywriting classes at Vega School of Brand Leadership in sunny Durban, I’m finally done with my creative portfolio. Funny enough, this blog started out as a contribution to that very same portfolio and yet it seems to have taken on a life of its own… you can rest assured I will still be here despite the end of my course. I’ve managed to learn a lot of ways to express my creative side and extend those things that spill out of my overly vibrant imagination. Yes I call it ‘overly vibrant’ because I’ve punched a few people over the decades for hurling ‘crazy weirdo with the overactive imagination’ at my face. I can’t help it…I started reading at an early age and spent my whole life lost in books and fantastical places.
How to get a date with me…
How not to…
So during my Copywriting class, I was asked to find that one thing that sets me apart from others. How would I brand myself to potential clients and agencies? I didn’t even have to think about that one because I know what my ‘thing’ is. It’s been ‘my thing’ for a long time. I’m a storyteller. I’m inspired by words and things I read as a kid. I weave stories to survive, like a crafty Scheherazade trying to live one more night.
So, what was supposed to be a PDF format of 5 concepts/ideas of copywriting for branding purposes turned out to be a website promoting my freelance skills. Hello my name is Kamalini and I’m an overachiever (much?). I have to say though, I had so much fun working on the website. Often frustrating, and required a lot of details and extra use of my brain…but it reminded me just how much I love stories and reading (which will be good fuel for tackling my looming MA thesis).
If you’re interested in checking it out :
It’s a Wix site and may take a little longer to load. The mobile version is functional but the portfolio was designed particularly for desktop viewing. If you’re a bookworm, I challenge you to a guess-the-book by symbols that can be found on each page. There’s also a quote at the end of each page to help you out 😉
It’s really simple…taking things you’re passionate about and building your world around it. So as an extra challenge for readers on my blog, I ask you to find those things that make you unique. That brings you excitement. Or love. That makes you happy. Because life is too short for anything else!