Dying for some proper sleep but my creative portfolio is due this week. Here’s a sneak peek into the current life of a copywriting student.
I’m working on an idea for Experiential Advertising (an interactive approach to marketing that allows advertising to be more personalized and to connect with audiences/consumers). Since I’m all about them books and reading, I decided to play around with reading spaces for children. Why not transform the reading space in public libraries, book-stores or schools into an indoor tree-house? This idea stems from Enid Blyton’s children’s classic The Enchanted Wood series which tells the tale of a magic tree with different lands circulating at the very top. Kids can climb a small staircase to a specialized tree-house reading room and when they’re done they can exit via a Slippery Slide similar to the one in Blyton’s stories. It’s fun, it’s interactive and it adds to the imaginative experience stimulated through words.
What do you think? Do you have kids of your own or little family members? Are you a teacher working with children? Does the idea work for you in terms of developing the child’s creativity and experience with reading? Branding and advertising should do more than just sell people things (in my personal opinion), it should enhance our realities and improve them while adding positive dimensions to humanity. Perhaps I should stick to drawing vampire faces on my coffee cups instead? 🙂
Reading Space Concept © Kamalini Govender 2016.